The digital revolution – the media landscape on the move

In recent years, almost no industry has faced greater challenges to its survival than the media industry. Well known firms like news publishing companies are confronted with steadily declining circulation as more and more readers switch to electronic information sources. To keep pace with the dynamic development of their industry and secure their continued existence, these companies are being forced to reinvent themselves.
However, the revolutionary changes caused by the rapid development of the telecommunication technology, the notably increasedbandwidths, and the intensive use of mobile devices provide new opportunities as well. More recently established companies with innovative business models, like Google or Facebook, have become dominant players in the media and communications industries, presenting thecapital market with a challenge to reevaluate the media sector and its firms.

In individual presentations, six companies from different sectors of the media world illustrated how they have addressed the challengesof the digital age. Afterwards, these strategies were analyzed through a frank discussionby relevant players in business. These discussions identified a clear trend: many firms long ago had the foresight to align their business models to the Internet, where the convergence of consumer electronics and information technology leads to penetrability of the borders of media use. The rising opportunities for numerous types of media content and services may bring profit to investors as well.

The following companies gave individual presentations:

Sky Deutschland GmbH & Co. KG, Roger Schneider, Head of IR
CEWE COLOR AG & Co. OHG, Axel Weber, Head of IR
ProsiebenSat.1 Media AG, Dirk Voigtländer, Head of IR
Highlight Communications AG, Bernhard Burgener, CEO
Lions Gate Entertainment, Jim Parker, President of Worldwide Television and Digital Distribution at Lionsgate